Webvent

PAR

Professionals for Association Revenue

LIVE: Business As Unusual: Evolving Association Sales Cycles Through COVID-19

Tuesday, April 21, 2020 2:00pm - 3:00pm EDT  
Host: PAR
By: Marcus Maleck, Business Partnerships Manager, Society for Clinical Research Sites (SCRS); Tiffany Teal, Business Partnerships Manager, Hi-Fidelity Group; Carolyn Shomali, Community Manager, Professionals for Association Revenue (PAR); and Sean Soth, President, Professionals for Association Revenue (PAR)

Can we still sell? With the impact of the COVID-19 pandemic, business development teams are being forced to evolve their approach. 21st century sales require a consultative approach, and current market conditions are elevating the need for empathy and emotional intelligence in the way our teams connect with clients. Hear how some association teams are rising to meet the new normal for client relationships.

Tune-in and:

  • Understand prioritization approaches for sales teams during the COVID-19 pandemic
  • Innovate around your association's value proposition for business partner engagement
  • Establish communications to support your efforts

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Presenters

Marcus Maleck
Marcus Maleck

Business Partnerships Manager, Society for Clinical Research Sites (SCRS)

Marcus is the Business Partnerships Manager for Hi-Fidelity Group, an association partner that provides creative business development and communication solutions for a variety of different association clients. Marcus has over 10 years of experience in a variety of business development platforms and excels in his ability to create and cultivate client relationships.  With deep experience in clinical research, Marcus manages exhibits, sponsorships and partnerships for the Society for Clinical Research Sites.


Tiffany Teal
Tiffany Teal

Business Partnerships Manager, Hi-Fidelity Group

Tiffany is the Business Partnerships Manager for Hi-Fidelity Group, an association partner that provides creative business development and communication solutions for a variety of different association clients. Tiffany works to deliver a gold standard level of customer service and business development to her clients and co-workers, and supports advertising and sponsorships in a variety of industries including food technology, legal and education.  


Carolyn Shomali
Carolyn Shomali (Host)

Community Manager, Professionals for Association Revenue (PAR)

Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.


Sean Soth
Sean Soth

President, Professionals for Association Revenue (PAR)

Sean Soth is President of Professionals for Association Revenue, a member organization launching in 2020 to bring associations together and focus on ideas and connections for revenue growth. Sean brings more than 20 years of association management and sales experiences to his role, and an understanding of the unique opportunities association teams have when leading with mission and value for business partnerships.
Sean also serves as President of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean's teams surpass budget objectives, while launching new program and product development for thousands of clients per year. 


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