Professionals for Association Revenue

LIVE: Made to Measure: How to Approach Sales Goals Today and Tomorrow

Wednesday, April 29, 2020 2:00pm - 3:00pm EDT  
Host: PAR
By: carrie Hartin, President- Sales, Solutions & Services , MCI; Carolyn Shomali, Community Manager, Professionals for Association Revenue (PAR); and Sean Soth, President, Professionals for Association Revenue (PAR)

With every association working to understand the revenue impact of COVID-19, how can your teams stay focused? Join PAR Leadership Advisory Board Members as they share strategies to evaluate sales objectives for now and in the future throughout the association sales portfolio.

Tune-in and:

  • Prioritize what's important for the overall success of your association's partnership programs
  • Explore ideas to help your team focus and build the right opportunities ahead
  • Evaluate the return of effort needed for the work ahead 


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carrie Hartin
carrie Hartin

President- Sales, Solutions & Services, MCI

Carrie is an organizational leader focused on developing revenue and publishing strategies. For nearly 20 years, she has successfully delivered sales strategies for a variety of trade and professional associations. As the President of Sales, Solutions and Services for MCI-USA, Carrie's specialties include revenue strategy and implementation, organizational management, media consulting, talent development and recruiting. She has been a key member of the PAR Leadership Advisory Board since 2019.

Carolyn Shomali
Carolyn Shomali (Host)

Community Manager, Professionals for Association Revenue (PAR)

Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.

Sean Soth
Sean Soth

President, Professionals for Association Revenue (PAR)

Sean Soth is President of Professionals for Association Revenue, a member organization launching in 2020 to bring associations together and focus on ideas and connections for revenue growth. Sean brings more than 20 years of association management and sales experiences to his role, and an understanding of the unique opportunities association teams have when leading with mission and value for business partnerships.

Sean also serves as President of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean's teams surpass budget objectives, while launching new program and product development for thousands of clients per year. 

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