Professionals for Association Revenue

LIVE: How Association Teams Can Embrace New Ideas for the Bottom Line

Thursday, May 14, 2020 2:00pm - 2:30pm EDT  
Host: PAR
By: Carolyn Shomali, Community Manager, Professionals for Association Revenue (PAR) and Sean Soth, President, Professionals for Association Revenue (PAR)

What makes a great product or program sellable? Is innovation enabling your team for success or burdening them with unrealistic expectations? Join other associations who have built and successfully launched new programs for sponsors, exhibitors and partnerships at large.

Tune-in and:

  • Learn what successful programs need to reach the customers
  • Understand the impact poor planning can have on your team's outcome
  • Discuss how to turn around a project that is not meeting customer expectations 


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Carolyn Shomali
Carolyn Shomali (Host)

Community Manager, Professionals for Association Revenue (PAR)

Carolyn is the Community Manager for PAR. She writes and coordinates PAR's online content and is the moderator for PAR's webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR's production.

Sean Soth
Sean Soth

President, Professionals for Association Revenue (PAR)

Sean Soth is President of Professionals for Association Revenue, a member organization launching in 2020 to bring associations together and focus on ideas and connections for revenue growth. Sean brings more than 20 years of association management and sales experiences to his role, and an understanding of the unique opportunities association teams have when leading with mission and value for business partnerships.
Sean also serves as President of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean's teams surpass budget objectives, while launching new program and product development for thousands of clients per year. 

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